Overview
Tasked to launch Season 1 of Love is Blind, the breakout show became a social sensation that had everyone talking.
Love is Blind – Season 1
OBJECTIVES
Netflix partnered with Digital Media Management to build awareness and excitement for Love is Blind by launching and managing their social handles and creatives. We built our strategy around activating reality TV fans, integrating talent, and coordinating with Netflix channels in all aspects of the campaign. Executing an amplification strategy with social conversations, we created custom content including memes, videos and designed assets. We leaned into highlighting our top couples, building social conversation with lo-fi content, engaging with fans and celebs alike, and creating never-before-seen content to extend the conversation across social.
RESULTS
Love is Blind’s social campaign garnered over 509K total followers across all platforms, 9.45M video views and 737K engagements. Through our reactionary strategy, we garnered rapid social growth and further extended show awareness and conversation across platforms.
