S4 of The Kardashians on Hulu

OBJECTIVES

For Season 4 of The Kardashians, we showcased a sophisticated yet engaging side of the show to reignite fans. Our eye-catching, editorial creatives were designed with elegance in mind and substance at heart. By going beyond the headlines, we put the family dynamics and businesses in the spotlight, while tying in the signature Kardashian humor that fans know and love.

From highlighting our girls’ iconic one-liners through carousel quotes cards to more sophisticated edits about each sister’s role in the family, personality shined through the creative strategy. Our “Life Lately” series took the ever-trending photo dump format and elevated it to dynamic edits of the sisters’ season-long storylines. We couldn’t leave humor on the cutting room floor and created relatable memes to promote shareability and infuse lighthearted entertainment. 

In community management, we gave the audience a place to fangirl over their faves without inherently appearing as superfans ourselves. We were part of the family vs. part of the fandom, but still shared in their excitement, engaging with viewers across platforms in real-time when new episodes dropped. We amplified this dynamic by launching an Instagram broadcast channel to share exclusive content with our biggest fans, giving them a peek into the world of the Kardashians. Social listening also enabled us to get ahead of trends and identify soon-to-be iconic moments from the season, which resulted in viral sounds on TikTok.