With the movie being a romantic-comedy, we aimed to create social pieces surrounding the idea of love that would appeal to hopeless romantics while also including a slice of humor to top things off.
We focused our love-themed social pieces around the relationship between Rachel and Nick to reflect the popular ‘relationship goals’ trend used by our key audience. Passing down family traditions and stealing bites off your partner’s plate are just some of the ways we incorporated the lovable & relatable moments that occur in a relationship.
To build on the incredible buzz coming from the advanced screenings, we quickly shifted our creatives to showcase the movement that was happening. Our Tweet Review Map Video featured audience reactions to the film in various cities across the US to show that everybody truly was talking about the movie. So much positive sentiment followed the film’s release that we created a second map video that amplified word of mouth from our fans.
We wanted to also highlight the movie’s certified fresh status via Rotten Tomatoes in addition to all the favorable reviews from media outlets. Whether it was fan sentiment, critically acclaimed reviews or highlights from the press tour — we wanted to bring attention to it.