The world’s newest Super Hero has arrived… whether Jaime Reyes likes it or not. DMM partnered with Warner Bros. to craft the heart-warming, hilarious, action-packed social media campaign behind DC’s Blue Beetle. With culture and representation at the film's core, we made everyone feel a part of the Reyes familia through our bilingual social voice, copy, and engagement. We took our new familia along for the fiesta with talent tour content coverage that gave an up-close look at director Ángel Manuel Soto’s inspiration for the film and overall impact on an underrepresented community. By strengthening the connection to our fanbase through our social strategy, we reminded viewers there is a Super Hero within all of us and a loving familia cheering you on every step of the way.