OBJECTIVES
In partnership with Anne Hathaway, DMM helped execute a socially conscious week-long takeover and video series curated by Aaryn Lang on Anne’s Instagram. The self-described “festival,” Miss Lang Presents, served up educational content and resources for white educators and allies alike, specifically spotlighting Black Trans artists and their work and championing the social, economic, and political wellbeing of the Transgender community.
DMM worked closely with Aaryn to bring her vision to the week for life, helping to produce, edit, and distribute five conversation videos on topics including resources for white educators and wealth distribution, highlighting Black Trans women in the arts, and intimate conversations with Aaryn’s mother, Donna Lang, and Anne Hathaway, along with fellow black activists, artists, and educators. We also collaborated with her to develop custom branding and graphics throughout the week, helped execute several Instagram Live broadcasts, and offered guidance on best practices and support with any technical issues and overall project management.
An abundance of impactful content was created, including long-form conversations, as well as IG Live conversations, IG Live concerts featuring black musicians, and daily IG stories under ‘Miss Lang Presents Black Futures.’