The A-List Cast on the Front Lines
One of our main goals with this campaign was to generate excitement among fans of our impressive cast. Thanks to a legendary line-up of drama and action powerhouses who were all active on social media, including Gerard Butler, Morgan Freeman, Jada Pinkett Smith, Piper Perabo, Danny Huston, and Lance Reddick, we were able to leverage their active digital presence to tap into their individual fanbases and expand our audience even further.
We tailored our creatives to fit within the scope of character introduction pieces that teased the importance of each of their roles in the film. By heavily featuring talent in our character pieces, live premiere coverage, captured content, and talent-specific GIPHY stickers, we were able to convey the cast’s love and excitement for the film.