Angel Has Fallen

The A-List Cast on the Front Lines

One of our main goals with this campaign was to generate excitement among fans of our impressive cast. Thanks to a legendary line-up of drama and action powerhouses who were all active on social media, including Gerard Butler, Morgan Freeman, Jada Pinkett Smith, Piper Perabo, Danny Huston, and Lance Reddick, we were able to leverage their active digital presence to tap into their individual fanbases and expand our audience even further.

We tailored our creatives to fit within the scope of character introduction pieces that teased the importance of each of their roles in the film. By heavily featuring talent in our character pieces, live premiere coverage, captured content, and talent-specific GIPHY stickers, we were able to convey the cast’s love and excitement for the film.

Action Thriller Film of Summer 2019

As the third installment in an established franchise, Angel Has Fallen continued the tradition of leaning into the high-impact blockbuster elements and fast-paced tone, which positioned it as a must-see summer movie. Our creatives took fans right into the action with thematic character pieces that set up the high stakes of the film, and stylized gifs and countdowns to keep fans on their toes. To engage our audience, we scripted and executed a unique Twitter choose-your-own-adventure stunt that let fans step right into the action with engaging polls, ending on a cliffhanger that made them want to see what happens next in theaters.

For The Fan-Chise

We leveraged the existing fanbase of the London Has Fallen Facebook page to quickly create brand recognition and awareness for our newly created Angel Has Fallen page. Over the course of the campaign, we garnered 71,749 likes on the Angel Has Fallen Facebook page and 38,804 likes on the London Has Fallen Facebook page.

Leaning heavily into Gerard Butler’s active fanbase, we created an official Angel Has Fallen Facebook Group that house exclusive content and weekly challenges. Fans were even warmly welcomed into the group by Gerard Butler himself, via a custom welcome video. By creating an inclusive invitation to a digital space for fans to comment and connect with each other from around the world, the positive sentiments organically continued to grow, amassing more than 7K fans within the first couple of months.