As a part of a U.S. Army rebrand, The U.S. Army partnered with NBC’s American Ninja Warrior series to reach their demographic and audience. NBC was tasked with creating a social series showcasing 4 outstanding Soldiers, their stories, and their eventual run on an American Ninja Warrior course. Due to the scale and expertise required of the project, Digital Media Management production team was enlisted by NBC to execute and further develop this concept. DMM owned every aspect of story-building by conducting pre-interviews off camera, concepting and building out each episode structure, creating shot lists and identifying camera types, equipment, location and additional support teams needed. DMM owned pre-production, production, and post production, and delivered 3 polished videos for the social series and one 30 second custom content piece that aired in the main show on broadcast television.