Overview
Amazon Freevee partnered with Digital Media Management to secure brand ambassadors to create authentic content and build awareness of the brand
Amazon Freevee’s Streaming Night In Influencer Campaign
Amazon Freevee brand ambassadors were activated to showcase the Amazon Freevee branded Streaming Night In Kit and raise awareness of the brand
Strategy
DMM enlisted 23 low to top-tier (11K – 1.4M followers) Amazon Freevee brand ambassadors to participate in the Freevee: Streaming Night In Kit activation and raise awareness and create positive sentiment of Amazon Freevee through Instagram stories.
Results
The 23 paid influencers, with a combined social reach of 6.7M+ followers, posted 82 pieces of paid content resulting in 515K+ impressions, 41K+ engagements, and a 8% engagement rate.
Jesse Montana (@thejessemontana)
The way I’m so excited to cancel my plans tn after getting this Streaming Night In Kit from @amazonfreevee #IFeelFreeTo #FreeveePartner
515K
Impressions
41K
Engagements
8%
Engagement Rate