Overview
FOX partnered with Digital Media Management (DMM) on an influencer campaign to drive awareness and tune in to the new procedural drama, Alert.
FOX TV Alert Influencer Campaign
Hundreds of creators posted a branded video to IG Reels for a flurry of social posts to promote Fox’s new show, Alert on premiere day
Strategy
The DMM team vetted over 1,000 Instagram accounts to identify influencers whose following aligned with the highly targeted audience of Alert. 314 creators (10K – 4M followers) served as paid influencers to promote the activation by reposting Fox’s provided creative asset via Reels, making a huge splash on Instagram, on the day of the premiere.
Results
The 314 influencers, with a combined social reach of 31M+ followers, posted 345 pieces of combined contracted and added value content resulting in 2.1M+ impressions, 94.4K engagements and a 4.4% engagement rate.
The Tinder Blog (@TheTinderBlog)
ad: 🚨ALERT🚨 I cannot wait to watch the new show Alert: Missing Persons Unit TONIGHT at 9/8c on @FOXTV! #AlertOnFOX
2.1M
Impressions
94.4K
Engagements
4.4%
Engagement Rate