Overview
Digital Media Management partnered with 20th Century Fox Home Entertainment to create a series of Valentine's Day-themed creatives highlighting some of the classic romance films in Fox's extensive catalog.
Valentine’s Day with 20th Century Fox Home Ent
Creating a series of thematic holiday creatives to highlight 20th Century Fox's classic romance films
Objectives
We selected fifteen films to focus on, and created two unique content series: old-fashioned Romance Lessons, and text message videos (which repurposed dialogue from the film in text message form). The goal was increase awareness around these specific titles, generating high levels of social engagement on otherwise dormant accounts, as well as drive fans towards a dedicated sales link.
Results
There were fifteen total pieces – ten graphics, five videos – of content produced, and were posted on the film’s individual Facebook pages, and the Fox Home Entertainment social accounts (Facebook, Twitter, Instagram, Pinterest). The content was received very well by fans, with the total Facebook reach exceeding 500,000. Additionally, Fox used the text message videos as part of a media partnership with Clevver.com, expanding the campaign’s social footprint.