Our content for The Last Tycoon focused on the superb acting, design, and fashion to illustrate the series’ compelling themes of love, power and The Hollywood Dream. One of our more compelling initiatives that were brought to life by Amazon’s creative team included a vintage postcard motion series that featured iconic Last Tycoon locations and settings such as Brady-American Pictures, Malibu, and the red carpet. Fans loved the vintage aesthetic of the postcard creatives and particularly responded well to the pieces that featured fan-favorites, Monroe Stahr and Margo Taft.
To add an authentic feel to creative and further immerse fans into the era, we also created mock Variety headlines that highlighted scenes and stories from the show. Fans enjoyed the connection of seeing something in the physical world of the 1930s to the digital world we live in today.
During this campaign we also visited the set of the show, capturing interesting, behind-the-scenes images and Boomerang videos exclusive to our socials.