Overview
Prime Video partnered with DMM on a multi-month social creative strategy and community management campaign that engaged rom-com lovers and fans of the film’s premier talent like Jennifer Lopez, Josh Duhamel, and Jennifer Coolidge.
Shotgun Wedding
An action-packed, talent-forward campaign to ensure fans around the world said, “I do” to streaming Shotgun Wedding.
OBJECTIVES
Our social creative campaign played on the uniqueness of the film’s premise, highlighting the dual action and comedy themes. We aimed to put fans right in the middle of the action with thumb-stopping content, in-world graphics and tips to survive a real shotgun wedding, hilarious Shotgun Wedding-inspired games and more.
Our community management strategy doubled down on this goal by focusing on relatable, relevant trends that invited fans of all ages to the wildest wedding of the season.
From the outset, we placed the film’s A-List talent and hilarious ensemble at the center of our campaign by highlighting their comedic chops and undeniable chemistry. Additionally, DMM’s talent partnerships team worked directly with DMM Talent Partnerships client, Jennifer Coolidge, to launch her first TikTok, which garnered more than 30M views across platforms.
RESULTS
With over 18M organic impressions across platforms, our social campaign helped Shotgun Wedding become the #1 streaming movie in the US and the #1 film on Prime Video.