Overview
To craft an unforgettable experience for Never Let Go, we invited Halle Berry alongside six prominent influencers to the DMM Studio, where we facilitated the creation of ten original pieces of content featuring live snakes.
Never Let Go Content Capture Day
DMM partnered with Halle Berry and Lionsgate for the film Never Let Go, producing an influencer content capture day that would drive fans to the theater.
OBJECTIVE
In preparation for this dynamic content capture day, our Production Team meticulously designed a custom set within our studio, ensuring optimal lighting and versatility for diverse content formats. Our involvement extended to overseeing the seamless flow of the day—welcoming influencers, providing direction to talent as needed, and expertly managing the schedule.
Each influencer was allocated a dedicated time slot with Halle Berry, granting them the creative freedom to capture a diverse array of content. This approach fostered an engaging and organic atmosphere for both Berry and the influencers, ultimately yielding authentic, native content that effectively promoted the film.
To elevate the content and unique capture moments with Berry, we managed set safety guidelines in accordance with animal safety production requirements for 7 live snakes on set.
The content generated by the influencers spanned a range of formats, including TikTok voiceovers, special effects shoots captured with professional-grade cameras, podcasts, and two engaging concepts featuring Rob from Love Island alongside a full grown boa snake.
RESULTS
Overall, the 10 pieces of content captured earned over 234k likes across Halle Berry’s and influencer’s socials resulting in a successful content capture day for Lionsgate and Berry alike.