Netflix joined forces with DMM to construct and execute an exciting influencer campaign driving awareness to Wish Dragon by showcasing how food is a main element in the movie. DMM utilized 3 mid-top tier Asian-American influencers to post creative recipe videos promoting the upcoming Wish Dragon premiere. Each influencer created a unique premiere party snack: chicken dumplings, Wish Dragon popcorn, and shrimp chips. The recipe videos were shared via IGTV, Reels and TikTok. Each video consisted of step-by-step instructions ultimately encouraging followers to make tasty snacks while watching the movie’s premiere.