Digital Media Management (DMM) was tasked with executing a creative campaign to engage fans in the latest season of Nailed It!: Double Trouble. The show already had a strong following of dedicated fans, but the new season presented a new challenge – teams! The campaign kicked off with a trailer a month prior to premiere followed by unique assets created by DMM to drive fan engagement and conversation.
Leading with audience sentiment and show knowledge, we capitalized on fan-favorite crew member Wes, creating a specialized supercut asset that appealed to the fanbase. Additionally, we created a multitude of assets such as unique video edits, memes, and highlight clips that highlighted the best moments that the Nailed It! core audience love most about the series. From hilarious cake transformations to the very real and animated judge cake tasting reactions, we created content that fans could enjoy and laugh along with episode-to-episode. We additionally incorporated timely and reactionary content that touched on what viewers were chatting about most, resulting in an uptick in engagement.