When Anne Rice’s Mayfair Witches book series made the jump to TV, we partnered with AMC to ensure it made a splash.
To usher in the exciting new series, we hosted AMC in our studio for a social junket with Talent. Over a one day shoot, the DMM Production Team captured 17 different assets for both social press and AMC socials. Our team owned all aspects of production including crewing, ROS creation, scripting, client management, set design, prop sourcing and management, directing talent on set, and seeing each creative edit through delivery and deployment.
Maintaining the series’ tone was vital to AMC, and that was reflected in the look and feel of all the social marketing videos. To achieve this creative vision, we leaned into the “witchy” look and feel in all aspects of production. After reviewing the key art and viewing the episodes, we dressed the shooting space with hand-selected crystals, candles, and black lace overlays.
In addition to making the set look on theme with the show, we also worked closely with our Influencer Partnerships team to source two influencers, SeanDoesMagic and KendalltheMedium, to add to the overall supernatural and magical elements. Prior to coming to set we arranged pre-production meetings with both of them to guide their wardrobe and creative concepts, ensuring a cohesive creative vision. Each influencer led our talent, Alexandra Daddario, Harry Hamlin, and Tongayi Chirisa, through their curated concepts: Sean taught magic tricks and Kendall gave tarot card readings. The addition of influencers to the shoot added to the overall energy of the day and highlighted the magical themes.
To prepare for all the logistics that come with shooting, we hired local LA crew and crafted shot lists to make certain all the best standards for lighting and cinematography were met. We also collaborated with DMM’s Talent Team to script content for press partners. On set, we managed the day by keeping close track of time to stay on schedule and directing talent as efficiently as possible while achieving the most personable and noteworthy material.
Our efforts resulted in 17 edits overall, with content being placed with outlets such as Vogue, IMDb, TV Insider, and Variety. All content went live in time with the premiere of the show and earned 1.68M views. By the end of the premiere night, it had turned into AMC+ biggest premiere to date.
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