Friends: The Reunion

OBJECTIVE

Our production team worked in tandem with DMM’s Influencer Team, which hired paid influencers to post a collective 36 stories during the event, expressing their enthusiasm for the Reunion Premiere. DMM also secured two influencer hosts who were hand-picked to appear alongside our main host, Maddie Ziegler. Our production team directed the hosts in the DMM studio and we were able to pre-record pivotal moments and B-roll that made the livestream experience feel cohesive and helped create engaging moments for the audience.

Our Video Production team directed the entire live production from a broadcast truck set with multiple editors and technical producers navigating live polls, graphics, and timed games to maintain Facebook viewership and interactive engagement. We worked with the hosts, counting them in and navigating the live production as well as a watch party experience for the influencers. We had guests and actors from Friends, games that were built around moments from some of the most memorable episodes, and dance numbers that we collected UGC engagement from. 

Max wanted to make sure that the experience was interactive with polls and live engagement throughout. We achieved this by creating exciting banked content that was pre recorded at the DMM Studio and pushed out during the live, maintaining great live segments, and sourcing guest talent to take photos with a set backdrop that had an awesome turnout at the viewing event. We handled a full scale production, and large influencer event simultaneously, curating the influencer guest list and enlisting a total of 22 influencers, 9 of which were paid (including our awesome co-hosts Markell and Brandi). Along with their guests, we had over 100 attendees with many notable social personalities in attendance at Hollywood Forever Cemetery.

RESULTS

Across HBO and Friends YouTube, Twitter, and Facebook accounts, the livestream earned 2.37+ million views and 67k+ engagements.