It’s a family affair! We joined the cast of NBC’s Extended Family to produce a social junket filmed on location on the show's soundstage.
Following the Hollywood strikes of 2023, the cast and crew of the NBC sitcom, Extended Family, were ready to get back into the swing of things, and DMM’s production team was happy to help by producing a social junket for the show’s premiere.
To utilize the set and keep the content looking fresh and in-world, NBC requested we join their cast on the soundstage of the show for the junket. After creating an extensive run-of-show, our production crew traveled to the studio to build out our shoot with a three camera set-up, lights, an audio engineer and audio equipment. Within 90 minutes of our team’s arrival, we were ready for first shots. Our director and producer worked closely with three stars of the show-Jon Cryer, Abigail Spencer, and Donald Faison-to guide the concepts, timing, and energy of the videos while working with the show’s set designer, set manager, and gaff team for the best possible set-ups. Our Associate Producer managed all the edits in post production to ensure that the best shots were used and the best product delivered, building out each video and seeing through to outlet delivery and in-feed post.
The produced pieces of social press content for Screenrant, Parents, TV Guide, TV Insider, The Hollywood Reporter, and The Dad, resulted in 19 total posts from outlets and drove 5.1M+ estimated impressions, 448K+ views, and 4.2K+ engagements with an additional 1M impressions upon further activated posting.
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