Get ready to strike a pose, because DMM went behind-the-scenes with E!’s Glambot!
The Glambot is one of E!’s most exciting stops of any journey down the red carpet, so we were thrilled when E! approached us to capture this experience from behind-the-scenes at the Grammys. Our objective was to keep the viewers engaged for the 2+ hour streams with a remote capability that still allowed full production capture and a controlled run of show. Our team guided the livestreams to success.
The first challenge was to raise awareness about the stream. To do that, we began the livestream with a branded waiting room card for everyone to read. After 5 minutes, we cut to the livestream, which was being broadcast from a phone and a tripod on the red carpet. Then, to keep viewers engaged throughout, we tossed up trivia cards during lulls in the carpet and gave them an incentive to keep watching. In addition to trivia cards, we were able to add in the actual Glambot footage of the celebrities posing during the livestream.
Fans loved seeing the footage after watching the behind-the-scenes, and it kept engagement in the comments up. Whenever high-profile talent came down the carpet, we were able to quickly cut back to the live feed and never miss a moment. We were even able to capture a viral BTS moment between Taylor Swift and Lana Del Rey posing at the Glambot, clipping it out in real time to up engagement and timely social conversations.
Following the success of the Grammys livestream, E! brought our team back to co-produce the red carpet Glambot BTS livestream of the People’s Choice Awards, SAG Awards, and Oscars.
Between all four livestreams we produced with E!, our content reached a combined 1,000,000+ total views, 40,000+ comments, and gained 13,000+ new followers on TikTok and Instagram.
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