NBC Paris Olympics | 2024

Bringing the magic of Paris and the global spirit of the Olympics to life across NBC’s social channels.

Overview

For the 2024 Paris Olympics, we partnered with NBC to create a social campaign worthy of one of the world’s most celebrated events. Our objective was clear: showcase the grandeur of the Games, highlight the diverse journeys of athletes, and make fans feel like they were in Paris themselves. Through visually rich, social-first content, real-time coverage, and dynamic creative storytelling, we turned NBC’s platforms into the ultimate digital destination for Olympic fans. From the opening ceremony to the final medal count, our work captured the electric energy of Paris and fostered a sense of unity across the globe.

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COUNTDOWN TO PARIS

The road to Paris began with robust social creatives designed to build momentum. Our team delivered striking countdown assets, hype videos, and cultural spotlights that wove together Parisian elegance with Olympic intensity. These assets not only generated excitement but also helped set the stage for NBC’s audience to fully immerse in the Games.

ATHLETE SPOTLIGHTS

The heart of the Olympics is the athletes, and our creative put their stories front and center. Through social-first, snackable clips, we highlighted both marquee names and rising stars. Our approach balanced highlighted athletic excellence, offering fans a way to connect with competitors beyond the competition itself.

RESULTS

The NBC Olympics campaign resonated with millions of fans around the world. Engagement soared across platforms, with fans praising the balance of cultural flair and athlete storytelling. NBC’s feeds became a hub for Olympic conversation, amplifying the spirit of Paris 2024 and strengthening the network’s role as the digital home of the Games.

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