July 22, 2013 - No Comments!

The Conjuring Social Media Campaign

The Conjuring fans on social media across America know the nightmare is real. Warner Bros. Pictures’ The Conjuring (directed by James Wan) terrified its box office competition, debuting number one at the box office with a weekend gross of $41.5 million, setting a new record for original R-rated horror films, and setting a new standard for horror film marketing on social media.

Digital Media Management had the pleasure of working on The Conjuring’s cross-platform socials (Facebook, Twitter, and Tumblr). Our goal was to capture the eeriness of the film across all its pages, utilizing assets to create a stark, cold, and often terrifying social environment. At the same time we were careful to never overindulge in content, never creating anything that in any way conflicted with the simple traditionalist style of the film. Bringing horror back to the fans, we came up with new and innovative ways to integrate them as much as possible into our social media marketing efforts.

The film struck a chord with critics, moviegoers and fans across all social media platforms. On top of its record-breaking domestic gross, The Conjuring scored an impressive 84% Fresh rating on RottenTomatoes.com, and an A- Cinema Score. In a summer so overstuffed with explosions, superheroes, robots, monsters, and 3D ticket prices, crowds embraced a classically tailored horror film with open arms.

The nightmare is real…and we helped make it happen.

For more information on how Digital Media Management partners with movie studios to create innovative theatrical and home entertainment social media campaigns, contact us at info@digitalmediamanagement.com

Published by: Alex Tafet in General

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