November 11, 2019 - Comments Off on Paid Media – Associate Manager

Paid Media – Associate Manager

We are a top Digital Agency in Los Angeles managing the digital presence for A-list talent, well known movies/television shows, and consumer brands. We have an opportunity for a Paid Social Associate Manager to join our team. We are seeking a candidate with 2 years of relevant experience. The Paid Social Associate Manager participates in all aspects of executing paid media campaigns on Facebook, Instagram, Twitter, Google AdWords, etc. This includes initial planning, monitoring, optimization, analysis and reporting. This role will be focused on driving TV tune-in via digital advertising. Candidate must have a digital marketing background, and prior experience in Entertainment advertising

Responsibilities

  • Strategize, develop, and optimize paid media buys (social, search) for clients and internal brands

  • Spearhead new growth efforts for multiple campaigns integrating data analysis, budget and client expectations to achieve results

  • Deliver weekly reports to provide data insights and recommended budgets for internal teams

  • Research and track trends and perform competitive analysis to drive marketing strategy

  • Develop testing and analysis methods for paid media channels to improve messaging, creative, audience targeting, and overall channel performance

  • Provide guidance on creative based on data analysis, and ability to effectively and persuasively, present ideas

  • Monitor brand post performance for boost opportunities; one-off boost management

  • Analyze organic data and provide detailed analytics reporting and tactical recommendations that drive KPIs.

  • Employ website search engine optimization tactics for increased reach across campaigns

  • Build and oversee automated reporting dashboards and spreadsheets

  • Leverage analytical tools to understand onsite behavior on a daily basis and make tactical recommendations to improve marketing effectiveness.

Skills & Requirements

  • Agency experience preferred. Deep understanding of digital advertising and social media.

  • Minimum of 2 years full-time experience in digital marketing positions, preferably in eCommerce, Retail, or Advertising Agency, combined with 2 of data analyst experience

  • Expertise with digital marketing platforms (AdWords, Facebook Business Manager, Twitter Ads, Snapchat Ads and Google Analytics)

  • Good understanding of Google analytics as well as other web/mobile applications,  (Facebook / Instagram, YouTube, and other platforms)

  • Experience with Google AdWords, Facebook Ads, Twitter Ads, Snapchat Ads and YouTube Ads is a must

  • Have managed multi-million dollar paid campaigns

  • Ability to manage multiple campaigns simultaneously

  • Create effective paid campaigns

  • Ability to extract and use data in order to offer strategic guidance to our teams

  • Self starting leader is needed with the ability to effectively project manage and work well with all internal stakeholders

  • Excellent communication skills for internal and external audiences

  • Adwords proficient

  • Bachelor's degree in Business, Marketing, Communications or related field is preferred

Digital Media Management is an equal opportunity employer. We celebrate difference and are committed to fostering, cultivating and preserving a culture of diversity and inclusion.

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