Christmas may be right around the corner – but one of the biggest holidays just passed – Halloween! To capitalize on this landmark holiday, Digital Media Management created a Madea Halloween graphic using a still from a previous Madea film. The result – a viral Halloween success! On Facebook, the graphic was shared nearly 12,000 times with close to one million impressions, without a Facebook media buy! The graphic was also shared across additional platforms, including Tumblr and Instagram.
In addition to the Halloween graphic, Digital Media Management has created the ‘Madea HERstory’ series of graphics. To reacquaint Madea fans with past films, increase the Madea fan base and generate buzz around A Madea Christmas, Digital Media Management has been creating these graphics as a ‘walk down Madea memory lane’ as content leading into the Holiday season and the premiere of the film on December 13th.
For more information on how Digital Media Management partners with film studios to create innovative theatrical and home entertainment social media campaigns, contact us at firstname.lastname@example.org.
Published by: Adam Reynolds in General