Digital Media Management and Relativity Media partnered together to create the first ever Snapchat social media campaign account leveraging talent from a feature film. Looking to connect to the increasingly scattered online teen audience, “Romeo Moments” was launched to support Romeo & Juliet, starring Hailee Steinfeld, Douglas Booth and Ed Westwick.
Followers received daily images and videos directly within the social media app, and fans were encouraged to try and "catch" a screenshot of Romeo and share it on their social media channels, with the hashtag #RomeoMoments. Swarovski Entertainment, producers of the film, included an added incentive to the initiative as 10 lucky fans were awarded a Swarovski pendant.
The result was a highly engaging Snapchat social media campaign that involved fans from across the US helping to build buzz for the film in a groundbreaking new way. Young fans flocked to the Snapchat platform in droves and fans were replying instantaneously to our campaign's snaps with pictures and videos of their own.
For more information on how Digital Media Management partners with movie studios to create innovative theatrical and home entertainment social media campaigns, contact us at firstname.lastname@example.org.