MORE CASE STUDIES

SLEEPING WITH OTHER PEOPLE

Overview

DM2 partnered with IFC Films on the theatrical release of Sleeping With Other People starring Jason Sudeikis and Alison Brie to create a social campaign with edgy content that could help sell that fact that this isn’t your mother’s romcom.

Objective

Our social marketing team created an innovative social media strategy that focused on highly engaging social videos and targeting fans of the talent.

Results

Through social initiatives like “sex tips” where we offered awkwardly comical advice for an unhealthy sex life to live coverage on Periscope from the red carpet premiere, DM2 was able to capitalize on humor but also real-time engagement.

acomplia ativan