MORE CASE STUDIES

PASSENGERS

Raise awareness for the home entertainment release of Passengers, starring Jennifer Lawrence and Chris Pratt.

Partner with top YouTube talent to create compelling and shareable content that reinforces the positive consumer sentiment for Passengers but are distant enough from the tough critic reviews. YouTubers, including iJustine, were sent on a private zero gravity flight to experience weightlessness while discussing their favorable personal reviews for the Passengers movie.

Generated a total of 11.82MM+ branded impressions on Instagram + Twitter over the course of the campaign. Influencers videos totaled over 1,797,617MM+ views on YouTube. All videos included links to purchase and branded Passenger DVDs boxes.

IJUSTINE - JUSTINE EZARIK

"Huge thanks to Passengers Movie for this incredible trip! Get the DVD: http://bit.ly/PassengersMovie2016"

Link to video!

NADESHOT - MATTHEW HAAG

"Zero Gravity was the craziest experience I've ever had. Big thanks to Sony for sponsoring this video and helping me do something like this in my lifetime. Go checkout Passengers on DVD March 14th! http://bit.ly/PassengersMovie2016"

Link to video!

FAZE CENSOR - DOUG MARTIN 

"I had the most amazing weekend sponsored by Sony's Passengers. Make sure to check out the epic sci-fi action film starring Jennifer Lawrence and Chris Pratt, available NOW! http://bit.ly/PassengersMovie2016"

Link to video!

SHAWN JOHNSON EAST 

"Andrew and I had blast this weekend! This whole experience was sponsored by Sony’s Passengers. Make sure to check out the movie available NOW! http://bit.ly/PassengersMovie2016"

Link to video!

YANET GARCIA

"I'm Ready ??#zerog #passengersmovie #experiencepassengers  @passengersmovie"

ANDREW EAST

"We were astronauts today!!! @shawnjohnson @passengersmovie #space #zerogravity #passengersmovie #experiencepassengers"

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