Overview
Lionsgate tasked Digital Media Management with not only creating an action-packed social campaign, but also establishing John Wick as a new explosive film franchise.
John Wick
Objectives
Our content revolved heavily on creating a narrative outside of the film, introducing fans to “The Legend of John Wick”. Keanu Reeves was a focal point for all content, and stylized graphics and action clips fleshed out the secret world of underground assassins.
Results
The campaign was well-received, generating 96K fans in just under 2 months with post reach of 66 million and our action video clips generated over 6 million unique views. John Wick also exceeded expectations at the box office, grossing over $80 million worldwide
66M
Reach
6M
Video Views