Lionsgate tasked Digital Media Management with not only creating an action packed social campaign, but also establishing John Wick as a new explosive film franchise.
Our content revolved heavily on creating a narrative outside of the film, introducing fans to “The Legend of John Wick”. Keanu Reeves was a focal point for all content, and stylized graphics and action clips fleshed out the secret world of underground assassins.
The campaign reception was well received, generating 96K fans in just under 2 months with post reach of 66 million and our action video clips generated over 6 million unique views. John Wick also exceeded expectations at the box office, grossing over $80 million worldwide