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Bosch – Season 4

Overview

DMM was excited to partner with Amazon Prime Video for the fourth season of the popular crime drama series, Bosch, based on the best-selling books written by Michael Connelly. Our team developed and executed a multi-platform social strategy that highlighted the show’s authenticity, utilized series talent, and reengaged the show’s passionate fan base.

Objective

Amazon Prime Video tasked DMM with reiginiting fans on existing show channels from the start of the campaign through the streaming launch date. During pre-launch, we focused on clip-based creative featuring fan-favorite characters, as well as proactive community management that encouraged fan predictions about ongoing storylines. Moving into launch, we prominently featured the series’s titular character, Harry Bosch, in all creative, dropping hints about his upcoming Season 4 story arc. We sustained momentum by actively engaging with the series’s highly active cast members and crew on Twitter throughout the campaign.

Results

The Bosch social channels remain one of the most active fan bases of any Amazon Original Series. Fan sentiment for Season 4 was overwhelmingly positive; organic engagement on Facebook was particularly high as 23 posts led to nearly 1.3M organic impressions and 118k organic engagements. Overall, the Bosch Facebook, Twitter and Instagram channels amassed 2.2 million organic impressions in less than two months.