Overview
FOX worked with Digital Media Management on an influencer campaign to raise awareness for the premiere of its new game show, Beat Shazam, starring Jamie Foxx.
Beat Shazam
Strategy
DMM partnered with FOX to invite LA-based, niche music influencers to visit the Beat Shazam set to meet with talent and capture branded content to drive tune-in to the show. Influencers were given a behind-the-scenes look of the show and its production, including a private VIP tour of the lot and set and reserved seating for scheduled live tapings of the show.
Results
Five influencers participated in the exclusive, behind-the-scenes opportunity and posted a combination of static timeline posts and stories to creatively engage followers and drive tune-in over time.
It’s GAME TIME! So much fun being invited to the set of #BeatShazam with the amazing @iamjamiefoxx and going behind the scenes 🙂 Don’t miss @BeatShazamOnFox airing tonight! #Ad
When @iamjamiefoxx realizes I’m the genie that pops out every time you say “Shazam”. 😂@BeatShazamFOX airing tonight! #BeatShazam #Ad