He’s back. Arnold Schwarzenegger’s latest action film, The Last Stand, terminated the competition in the home entertainment charts, making it the best-selling DVD and Blu-Ray in its debut week. Blu-Ray sales were particularly dominating, garnering a market share of 43% of all sales. Fans like their Arnold, and they like him in all his muscly, gun-totin’, High Definition glory.
Digital Media Management is proud to have been a major contributor to the success of The Last Stand’s home entertainment performance. Our theatrical team designed eye-popping imagery and defined the social campaign with a very particular Schwarzenegger-ian tone, creating a social environment that encouraged fans to engage in the property. The result was high traffic towards DVD and Blu-Ray sales, as well as the digital download available from iTunes.
Arnold Schwarzenegger is a cinematic icon. His hard-boiled visage sells tickets. The trick was making something old feel new and fresh, and our team knocked it out of the park.
Until next time…hasta la vista, baby.
For more information on how Digital Media Management partners with movie studios to create innovative theatrical and home entertainment social media campaigns, contact us at firstname.lastname@example.org.
Published by: Alex Tafet in General