Archives for November 2013

November 26, 2013 - No Comments!

Really Important Questions with Elizabeth Banks

When she's not melting all of our hearts as Effie Trinket in the Hunger Games: Catching Fire, our client, Elizabeth Banks, has some really important work going on. If you subscribe to Elizabeth Banks on YouTube, you'll be treated to regular episodes of Really Important Questions, a comedy series where Elizabeth Banks answers her fans' questions. Warning: things get serious.

Digital Media Management's content and production teams worked with Elizabeth to ideate the concept, produce the video shoots, and manage the distribution and marketing of the final product.

Check out the rest of Elizabeth's videos and be sure to leave your Really Important Questions in the comments--you never know when she'll answer yours--or when she'll give your brother a call.

For more informations on how Digital Media Management partners with talent and brands to strategize and manage social media campaigns, please contact info@digitalmediamanagement.com

November 25, 2013 - No Comments!

Connecting fans to Best Selling Author Marisha Pessl

Night Film, a novel by Marisha Pessl has been the book of choice for dozens of book clubs since it's August 2013 release. This November, Digital Media Management facilitated a live chat with the New York Times Best Selling Author and That's Normal, a blog that selected Night Film for their Goodreads digital book club this Fall.

Digital Media Management utilized Google Hangout to connect Marisha and her readers around the world in real time and later published the full length video on Marisha's website. This encouraged fans who were unable to participate to check back and see if their submitted questions had been answered!

Watch Marisha's chat on MarishaPessl.com.

For more informations on how Digital Media Management partners with talent and brands to strategize and manage social media campaigns, please contact info@digitalmediamanagement.com

November 22, 2013 - No Comments!

Catching Fire Premiere Social Media Management

The U.S. premiere of The Hunger Games: Catching Fire was a star-studded bash -- and Digital Media Management was there to capture every pivotal moment across social media. Working with Lionsgate on the social media campaign for the movie, our theatrical social media management team proudly joined Lionsgate on November 18, 2013, and set up a social media newsroom nearby to monitor social platforms and mentions from talent and brands, and provided live red carpet social media coverage across the franchise's official social platforms, including Facebook, Twitter, Google+ and Instagram. As Catching Fire's spirited aficionado Effie Trinket would say, it was "a big, big, big day!"

From the lavish red carpet itself, adorned with celebrities, camera crews and enthusiastic fans, to the social media newsroom, with laptops, wi-fi, cast tip sheets and previously prepared social copy (including talent @handles and hashtags) at the ready, Digital Media Management's social media team captured and live-tweeted all big red carpet moments! Our social media team snapped and shared photographs of celebrity arrivals, including Josh Hutcherson, Liam Hemsworth, Lenny Kravitz, Elizabeth Banks, and the Girl on Fire herself, Jennifer Lawrence. The social media team also utilized features unique to each platform, including embedded links on Facebook and Google+, which directed fans to online live stream coverage, and Instagram video, which provided fans at home an enticing glimpse of real time red carpet footage.

Our social media management of the Catching Fire movie premiere led to multiple worldwide trends on Twitter, increasing the buzz surrounding one of the most highly anticipated films of the year. As big names arrived to heat up the red carpet one right after the other, Digital Media Management's and Lionsgate's quick response times, instant sharing and innovative social strategy made for a fun, innovative fan experience.

For more information on how Digital Media Management partners with movie studios and brands to strategize and manage social media campaigns, please contact info@digitalmediamanagement.com.

November 15, 2013 - No Comments!

Catching Fire: Social Media Global Fan Day

Facebook, Twitter, Tumblr, Google+, and Instagram... There wasn't a social media platform that The Hunger Games: Catching Fire social media campaign didn't ignite for our first Global Fan Day on November 6, 2013. Digital Media Management was proud to partner with Lionsgate again to manage the social media campaign for The Hunger Games franchise and to execute such an innovative social media event for one of Hollywood's biggest movie block busters, which resulted in Global Fan Day becoming one of the most trended and buzzed about social media events in one day in movie studio history.

As the cast, including Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth and director Francis Lawrence, visited the headquarters of each social media platform to participate in a LIVE event interacting with fans, Digital Media Management created an innovative fan experience by involving them every step of the way in real time by showcasing behind-the-scenes videos and photos of the cast, enabling them to submit questions at each social media stop point, and other real time engagement and participation initiatives.

Devoting an entire day to The Hunger Games: Catching Fire's fans across all social media channels with non-stop interactive Q&As, Global Fan Day fanned the flames of excitement of the movie's release across social media like no other film has ever been able to do. Our campaign resulted with tremendous engagement including multiple worldwide trends on Twitter and a record number of impressions across Facebook, Twitter, Instagram, Google + and Tumblr. Digital Media Management was proud to help execute such a successful social media campaign for Catching Fire and build awareness ahead of its highly anticipated November 22nd release date on a grand, global scale.

For more information on how Digital Media Management partners with movie studios and brands to strategize and manage social media campaigns, please contact info@digitalmediamanagement.com

November 12, 2013 - No Comments!

A Madea Christmas Social Media Campaign

Christmas may be right around the corner – but one of the biggest holidays just passed – Halloween! To capitalize on this landmark holiday, Digital Media Management created a Madea Halloween graphic using a still from a previous Madea film. The result – a viral Halloween success! On Facebook, the graphic was shared nearly 12,000 times with close to one million impressions, without a Facebook media buy! The graphic was also shared across additional platforms, including Tumblr and Instagram.

In addition to the Halloween graphic, Digital Media Management has created the ‘Madea HERstory’ series of graphics. To reacquaint Madea fans with past films, increase the Madea fan base and generate buzz around A Madea Christmas, Digital Media Management has been creating these graphics as a ‘walk down Madea memory lane’ as content leading into the Holiday season and the premiere of the film on December 13th.

For more information on how Digital Media Management partners with film studios to create innovative theatrical and home entertainment social media campaigns, contact us at info@digitalmediamanagement.com.

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