Archives for October 2013

October 22, 2013 - No Comments!

Romeo & Juliet Snapchat Social Media Campaign

Digital Media Management and Relativity Media partnered together to create the first ever Snapchat social media campaign account leveraging talent from a feature film. Looking to connect to the increasingly scattered online teen audience, “Romeo Moments” was launched to support Romeo & Juliet, starring Hailee Steinfeld, Douglas Booth and Ed Westwick.

Followers received daily images and videos directly within the social media app, and fans were encouraged to try and "catch" a screenshot of Romeo and share it on their social media channels, with the hashtag #RomeoMoments. Swarovski Entertainment, producers of the film, included an added incentive to the initiative as 10 lucky fans were awarded a Swarovski pendant.

The result was a highly engaging Snapchat social media campaign that involved fans from across the US helping to build buzz for the film in a groundbreaking new way. Young fans flocked to the Snapchat platform in droves and fans were replying instantaneously to our campaign's snaps with pictures and videos of their own.

For more information on how Digital Media Management partners with movie studios to create innovative theatrical and home entertainment social media campaigns, contact us at info@digitalmediamanagement.com.

October 13, 2013 - No Comments!

Bring On The Best Seller

Digital Media Management is thrilled to have partnered with New York Times Best Selling Author, Marisha Pessl, on the relaunch of her website, MarishaPessl.com on Tumblr. We worked hand-in-hand to curate a variety of engaging content from video diaries to behind-the-scenes photos to media buzz for her critically acclaimed sophomore novel, Night Film.

What sets Night Film apart from other novels of its genre is the multi-media platforms used to draw the reader into the world and blur the lines between imagination and reality. Starting with the attention grabbing book trailer and found footage videos, Digital Media Management worked with Marisha and Random House Publishing to strategically release the exclusive material on MarishaPessl.com.

Click here to follow Marisha on Tumblr and pick up a copy of Night Film today!

For more information on how Digital Media Management worked with Marisha to develop her website strategy, contact us at info@digitalmediamanagement.com

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